Shhhhh. Announcing your plans can make them fail.

Many thanks to Derek Sivers for this gem.

Shouldn’t you announce your goals, so friends can support you? Isn’t it good networking to tell people about your upcoming projects?

Doesn’t the “law of attraction” mean you should state your intention, and visualize the goal as already yours? Nope.

Tests done since 1933 show that people who talk about their intentions are less likely to make them happen. Announcing your plans to others satisfies your self-identity just enough that you’re less motivated to do the hard work needed. In 1933, W. Mahler found that if a person announced the solution to a problem, and was acknowledged by others, it was now in the brain as a “social reality”, even if the solution hadn’t actually been achieved.

NYU psychology professor Peter Gollwitzer has been studying this since his 1982 book “Symbolic Self-Completion” (pdf article here) - and recently published results of new tests in a research article, “When Intentions Go Public: Does Social Reality Widen the Intention-Behavior Gap?” Four different tests of 63 people found that those who kept their intentions private were more likely to achieve them than those who made them public and were acknowledged by others.

Once you’ve told people of your intentions, it gives you a “premature sense of completeness.” You have “identity symbols” in your brain that make your self-image. Since both actions and talk create symbols in your brain, talking satisfies the brain enough that it “neglects the pursuit of further symbols.”

A related test found that success on one sub-goal (eating healthy meals) reduced efforts on other important sub-goals (going to the gym) for the same reason. It may seem unnatural to keep your intentions and plans private, but try it. If you do tell a friend, make sure not to say it as a satisfaction (“I’ve joined a gym and bought running shoes. I’m going to do it!”), but as dissatisfaction (“I want to lose 20 pounds, so kick my ass if I don’t, OK?”)

Perfume: The Story of a Murderer

I have just finished watching the film Perfume, The Story of a Murderer.  It’s allegory is one which bears many life lessons while the plot fails in certain respects to capture the redemption possible.  The film centers around Jean-Baptiste Grenouille, a child born out of hate in the fish-markets of Paris where he is left to die under a stinking rack of dead fish by his mother.  But not just any boy, Grenouille possesses a superhuman sense of smell, which can observe scents from great distances and dissect the components down to their most basic levels.  Under the training of an Italian parfumier living in Paris named Baldini, Grenouille learns the techniques of distillation to obtain the scents of roses.  Obsessed with what is arguably the only woman he ever loved, a magnificently beautiful girl whom he accidentally killed while covering her mouth Grenouille sets out to uncover a method of distilling the scent of a human being.  As Baldini had told Grenouille, the soul of a being is their scent.

Baldini also teaches Grenouille about the concept of top, heart and base notes in perfumery and how a scent is created of 12 notes, the first in order of detection being the top, the resident or remaining being the heart and the trailing being the base.  Baldini also tells of a legend where a tomb of a pharoah was uncovered and the greatest scent the world had ever known was revealed.  12 notes were deciphered but there remained a 13th which never could be.

Nearly obsessed with this idea, Grenouille travels to Grasse, what is now known as la capitale mondiale des parfum or the world capital of perfume.  Upon arrival in Grasse, Grenouille catches the scent of a beautiful girl named Laura and decides that she will be his “13th scent”, the linchpin of his perfect perfume.

Grenouille finds a job in Grasse assisting with perfumes and learns the method of enfleurage.  He kills a lavender picker and attempts to extract her scent using the method of hot enfleurage, which fails. After this, he tries the method of cold enfleurage on a prostitute and successfully preserves the scent of the woman.

Grenouille embarks on a killing spree, murdering beautiful young girls and capturing their scents. He dumps the women’s naked corpses around the city, creating panic. After preserving the first 12 scents, Grenouille plans his attack on Laura which he carries out.

On the day of his execution, Grenouille applies a drop of the perfume over himself. The executioner and the crowd in attendance are speechless at the beauty of the perfume; they declare Grenouille innocent before falling into a massive orgy.  Walking out of Grasse unscathed, Grenouille has enough perfume to rule the world, but has discovered that it will not allow him to love or be loved like a normal person.

Disenchanted by his aimless quest and tired of his life, he returns to Paris. Back in the city, Grenouille returns to the fish market where he was born and dumps the perfume on his head. Overcome by the scent and in the belief that Grenouille is an angel, the nearby crowd devours him.

The allegory of the film centers around the idea of a child who is born without love and left to die, having the greatest power to understand what love is, yet never to feel it or express it himself.  The metaphysical questions of what is love and what is it like can only be answered by Grenouille, who is separate and apart from it and can see it objectively.  Although a madman, Grenouille can so distill love down to its most basic notes that he can harness its power.  But as a society, or the commune of Grasse, we are confused into thinking the exact opposite of what Grenouille has proven.  We want to believe that someone - like Grenouille - so capable of understanding what love is and what it is like and having such an ability to harness its raw power can only be in fact - an angel - or a creation of God directly.  The truth being that one who is in and has encountered love, often has his reason so enfeebled that he is incapable of truly even describing its nature or conveying its characteristics. 

Grenouille is not unlike many modern beings - manipulators of love who have never really been in it - that being able to see love’s nature so objectively, can so easily in turn harness love’s power to obtain their desired ends which usually are control and irrational self-gain.  While certainly not an absolute for all, the perversion of love exemplified in Perfume makes a nice allegory to the modern urbanite and the relationships they endure.

It is in many ways not unlike how in an opposite way, yogi seek to enhance their level of consciousness to a higher one.  To escape the planar level and see the world from above, looking down at the intricate components like the wheel train and complications of a watch.  To understand the movement, to see how the pressure of the mainspring applies to the wheel train, restrained by the escapement which itself is tempered by the oscillator.  In our world we only feel the pressure of the main spring against us propelling us ahead, to love.  In order to fix our movement and ultimately be able to wind our own mainspring again, we are actually compelled to see it from above.  If Grenouille had turned his crisis into an advantage by seeking to be better, he too could have loved.

Where Perfume fails in a certain respect is to capture the ability of human beings to redeem.  He who has never loved is not therefore incapable of love.  Love is an exchange of value where one is self-amplified by the example set by another.  It is never too late for the modern day versions of Grenouille to want to be better, to learn to love themselves and ultimately to engage in the interactive and rationally competitive love with another that makes them push themselves higher.

Just some thoughts.


© Robert Agresta - For Public Release 2012

© Robert Agresta - For Public Release 2012

The American Swiss Foundation’s Young Leaders Conference was initiated in 1990 to create person-to-person exchange and foster mutual understanding among the next generation of leaders in Switzerland and the United States.

Held in Switzerland each year, the Conference brings together approximately 50 Americans and Swiss aged 28-40 for a week of intensive discussion and exchange on a broad range of current issues of importance to American-Swiss relations; meetings with high-level diplomatic, government, business, media, and cultural leaders; and excursions to Switzerland’s beautiful mountains and historic landmarks.

The U.S. participants are carefully selected by a Nominating Committee of the Board of Directors based on outstanding achievement and strong personal recommendations of senior leaders. In Switzerland, participants are selected by the Foundation’s Swiss Advisory Council.

It was my pleasure to be nominated and participate in the 2011 Young Leaders Conference thanks to Her Excellency Ambassador Faith Whittlesey.  There are great issues facing US / Swiss relations which we must address including the United States’ egregious FATCA (Foreign Asset Tax Compliance Act) which unfairly penalizes the greatest source of offshore weath and foreign direct investment that the United States has had the privilege of enjoying.

Progress @benzelbusch

Progress @benzelbusch

Your 2012 Strategy for Yourself

Do you have a plan for 2012?

 

 Only 15% of adults have a written plan for their lives outlining goals and strategies for accomplishing them. Most people will bounce around from one meaningless thing to the next.

To achieve your goals in 2012, you need to think like a manager – with a strategy.

Follow these five steps to create a strategy for you:

Step 1: Discover—Find Purpose through Self-Analysis. Resolutions to “lose weight, watch less TV, and eat fewer Twinkies,” are not achieved because people fail to create the strategies that lead to them. The key is to not just establish the goal but also the strategy to get you to it.  Example:

  • Goal (resolution): Lose weight
  • Objective: Lose 15 pounds in six months
  • Strategy: Eliminate weight-causing behaviors and create weight-reducing behaviors.
  • Tactics: Drink diet soda rather than regular soda. Purchase a treadmill and elastic strength bands to exercise at home for thirty minutes a day, five days a week. Go to bed forty minutes earlier and wake up forty minutes earlier to complete exercise in the morning.

Step 2: Differentiate—Identify Your Unique Strengths. Each day, too many of us strive for a life of mediocrity and unfulfilled potential—at least, that’s what our behavior indicates. We do the same things in the same ways as everyone else, and then we wonder why we haven’t found success and happiness. We conform to standards at work, at school, in the neighborhood, and within society as a whole. Instead of seeking out ways to positively differentiate ourselves, we see our social activities, entertainment preferences, and PowerPoint presentations at work looking more and more similar to those of the people around us. If familiarity breeds contempt, similarity breeds apathy. After all, excellence, by its very definition, is deviation from the norm. Begin to identify your unique strengths by answering these three questions:

  1. What activities give me the greatest enjoyment?
  2. What do I do that people find value in? How do I do this differently than others?
  3. How can I intersect what I enjoy and what people find value in a way that is unique to me?

Step 3: Decide—Allocate Resources. Time, talent, and money. We all have these resources to varying degrees. The key is how effectively we use them in pursuit of our resolutions or goals. One way to more effectively use resources in support of achieving our resolutions is to take inventory of where we are currently investing them. For one week, carry a small notebook with you and record where you’re spending your time (i.e., 45 hours at work, 16 hours watching TV, 7 hours commuting to work, etc.). This can be an eye-opening exercise because it gives us a better indication of the strategic trade-offs we need to make—the things we have chosen not to do. Decide how much time each week you’ll need to invest in hitting your goal and any other resources you’ll need to incorporate into your strategies.

Step 4: Design—Develop Your Action Plan. If you don’t have your resolutions and the strategies for achieving them written down, they really don’t exist. “Out of sight, out of mind,” means out of luck when it comes to actually realizing your resolutions. Just as architects design blueprints to show what their structure will look like and the specific materials to create, a StrategyPrint® is an individual blueprint. It serves as a real-time strategic action plan, guiding you day in and day out, helping you stay focused on the strategies that will achieve your goals or resolutions. The StrategyPrint can include your purpose, situation analysis, goals, objectives, strategies, tactics and any other elements critical to your success.

Step 5: Drive—Execute Your Plan. The word drive can be defined as “to cause to move by force or compulsion; to carry and guide the movement of; to keep going.” There is nothing passive about it. Setting resolutions and strategies requires that you move from the passenger seat to the driver’s seat. Three elements essential to driving to the successful realization of your resolutions are preparation, communication and perseverance. Prepare to achieve your resolutions by thinking through the steps to develop appropriate strategies. Communicate your resolutions with those around you that can help and support your efforts. And realize that persevering through challenges is a part of the journey to get there.

Rich Horwath is CEO of the Strategic Thinking Institute, a former Chief Strategy Officer and professor of management. He previously authored the book Deep Dive: The Proven Method for Building Strategy. Horwath’s new book is “Strategy for You: Building a Bridge to the Life You Want” (Greenleaf Book Group, January 2012).

DJIA -322.  Gold $1700 / Oz.

DJIA -322. Gold $1700 / Oz.

VIX Records Highest 1st Hour Volume … . Ever!

VIX Records Highest 1st Hour Volume … . Ever!